Fractional Commercial Leadership

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Fractional support for organisations in food, farming and FMCG facing customer change, restructuring, succession or strategic reset. 

Fractional commercial leadership is most valuable when:

• A senior commercial or agricultural leader has left or is about to leave.
• Major customer or channel changes are putting pressure on profit and relationships.
• The organisation is restructuring, entering new markets or integrating an acquisition.
• The board needs independent, experienced support while a permanent leader is recruited.

As a fractional commercial leader, I work with the board, CEO and executive team to:

• Reset customer and channel strategy with key retail and wholesale partners. 
• Stabilise performance and rebuild commercial discipline and accountability.
• Align commercial, agriculture, supply chain and sustainability so they support a clear plan.
• Support succession, helping to shape and onboard the permanent hire.

Assignments are typically:

• 2–4 days per week
• Focused on clear objectives, regular reporting and a defined handover

Each engagement starts with a short diagnostic and agreement of priorities, outcomes and ways of working.

• A commercially literate, board-aware partner who understands food, farming and FMCG. 
• Straight, confidential conversations about performance, risk and opportunity.
• Practical support that leaves the organisation stronger when the engagement ends.

If you are facing a period of change or uncertainty in your commercial function and want to explore support, use the contact form or email directly to arrange a confidential conversation.